Privacy Policy
Last updated 28 September 2026
Fulcrum IO Private Limited (“we”) runs Showcase Bird. This page explains what personal data we collect, why, who helps us handle it, and the choices you have.
What we collect
- Account: your name, email address and password (stored only as a secure hash by our sign-in provider).
- Your content: the product photos you upload, the options you choose for each shoot, and the photos we create for you.
- Billing: your plan, credit balance and a record of credits added and used. Card and bank details are entered on Razorpay’s page and never reach us.
- Usage and technical data: which features you use, and error reports, so we can run and improve the service.
- Your agreement: which version of our terms you accepted and when.
- Contact requests: if you use our Contact page, the name, email and message you send us, even if you do not have an account.
Why we use it
To provide the service (create and store your photos, take payment, keep your account secure), to keep it reliable and safe, to meet legal obligations, and to understand how it is used. We do not sell your personal data. Your photos are not used to train AI models by us, and we send them to our AI provider only to create your results.
Who helps us (processors)
| Service | What for | Data involved | Where |
|---|---|---|---|
| Supabase | Database, sign-in and live updates | Account details, products, credit and billing records, generation history | India (Mumbai region) |
| Cloudflare | Hosting and private file storage (R2) | Your uploaded product photos and the photos we create | Cloudflare's global network; files are stored in R2 |
| Creating your photos with AI (Gemini API), and signing in with your Google account if you choose that option | Your product photos and the structured options you chose (setting, angle, model style); if you sign in with Google, your name and email | Google's infrastructure, which may be outside India | |
| Razorpay | Payments and subscriptions | Payment details are entered on Razorpay's page and never reach us; we receive payment confirmations | India |
| Sentry | Error monitoring | Technical error reports with secrets removed; never your photos | As configured in our Sentry account |
| PostHog | Product analytics | Anonymous-style usage events tied to an internal account id (no email, name or photos), sent from our servers without browser cookies | As configured in our PostHog account |
Some of these providers process data outside India. We choose providers that protect data, and we share only what each needs.
Cookies
We use only the essential cookies needed to keep you signed in. We do not use advertising or tracking cookies, so there is no cookie banner.
How long we keep data
Photos and shoots stay until you delete the product (Delete on the product page removes its photos and results) or your account. Billing records are kept as long as tax and accounting law require. Backups and logs are removed on a routine schedule.
Your rights
You can ask to access, correct or delete your personal data, to withdraw consent, or to make a complaint, by emailing muqeeth@fulcrumio.com. We reply within 30 days. You can delete products yourself at any time, and delete your whole account yourself from the Account page; this removes your products and photos immediately (billing records are kept for tax purposes but are no longer linked to you). If you are unhappy with our response you can contact our grievance officer (Abdul Muqeeth, muqeeth@fulcrumio.com) or the relevant data protection authority.
Children
Showcase Bird is for people aged 18 and over. We do not knowingly collect data from children.
Security and changes
Files are private to your account and access is checked on every request. No system is perfectly secure, and we will tell you promptly about any breach affecting you as the law requires. We also comply with India’s CERT-In Cyber Security Directions, including reporting significant incidents to CERT-In within the required timeframe and retaining the system logs those directions require. We will post changes here and ask you to accept material changes.
Business transfers
If we are involved in a merger, acquisition or sale of assets, your data may be transferred to the successor as part of that transaction, subject to the same protections described here.
Contact
Fulcrum IO Private Limited, 4-1-216/90/401, Sai Srinivasa Residency, Karthikeya Nagar, Nacharam, Hyderabad - 500076. Email: muqeeth@fulcrumio.com.