Terms of Service

Last updated 28 September 2026

These terms are between you and Fulcrum IO Private Limited (“we”, “us”) and cover your use of Showcase Bird, a service that creates product photos for online stores from photos you upload.

1. Your account

You must be 18 or older and give us accurate details. Keep your password private; you are responsible for activity on your account.

2. What you upload, and your promises

You keep ownership of the photos you upload. You allow us to store and process them, including by sending them to our AI provider, only to create the photos you ask for. For every product you add, you promise that:

• you own it, or have permission to sell and photograph it;
• it is genuine. No counterfeit, fake, replica or “inspired-by” copies of another brand’s goods, and no use of another brand’s name or logo to mislead buyers;
• your photos and our results do not infringe anyone’s copyright, trademark, design or other rights;
• the product is legal to sell, and you will not use the service for anything deceptive, unlawful or harmful.

We ask you to confirm this for each product. If we receive a credible complaint, or believe a product is counterfeit or infringing, we may remove the product and its photos, suspend or close your account, and share information as the law requires. Report a concern through our Contact form.

3. People in photos, and AI models

Upload photographs of the product. Do not upload photos in which an identifiable person appears unless that person has agreed. The “AI model” option creates a fictional person with the characteristics you pick. We do not accept a photo of a real person to be used as a model, and you must not try to make the service imitate a real person.

4. AI-generated results

• Photos are created by AI. We aim for an on-brand, consistent look, but results are not identical to your product. Fine details such as embroidery, prints and trims can differ, especially in close-ups and multi-piece sets.
• You must check every photo before you publish it, and you are responsible for making sure your listing accurately shows what the buyer will receive.
• Some marketplaces require you to say that images are AI-generated. Follow their rules. Our AI provider may embed an invisible watermark in generated images; you must not try to remove or defeat it.
• As between you and us, the generated photos are yours to use, subject to the law and to the rights of others. We cannot promise that AI output can be protected by copyright.

5. Credits and payment

Photos are paid for with credits. One credit is used for each photo that is created successfully. A photo that fails is not charged. Regenerating a photo uses a credit again when the new photo succeeds. Subscriptions renew monthly until you cancel. Prices and taxes are shown before you pay. Payments are handled by Razorpay. See our Refund and cancellation policy.

6. Using the service fairly

Do not attack, overload or reverse-engineer the service, share your account, resell access without our written agreement, or use it to create content that is illegal or infringing. We may limit usage to keep the service reliable.

7. Availability and changes

We work to keep the service running but do not promise it will always be available or error-free. We may change or end features, and will give reasonable notice of material changes to these terms. We are not responsible for delays or failures caused by events beyond our reasonable control, including outages of our hosting, payment or AI providers.

8. Indemnity

You will indemnify us against any claim, loss or expense, including reasonable legal fees, arising from your breach of Section 2 or from any product, photo or content you upload.

9. Suspension and termination

We may suspend or close your account for breach of these terms, non-payment, or suspected fraud or abuse. Where practical, we will give notice first. You may stop using the service at any time; see our Refund and cancellation policy for what happens to unused credits.

10. Our responsibility

To the extent the law allows, the service is provided “as is”, and our total liability for any claim is limited to the amount you paid us in the three months before the claim. Nothing here limits liability that cannot be limited by law.

11. Law and disputes

These terms are governed by the laws of India. Courts in Hyderabad have jurisdiction, unless the law gives you the right to go elsewhere.

12. General

We reserve all rights in our software, brand and technology that are not expressly granted to you in these terms. We may assign these terms to a successor in connection with a merger, acquisition or sale of assets; your rights under these terms are not affected. If any part of these terms is found unenforceable, the rest remains in effect. We may send you notices at the email on your account; you can send us notices at muqeeth@fulcrumio.com.

13. Contact

Fulcrum IO Private Limited, 4-1-216/90/401, Sai Srinivasa Residency, Karthikeya Nagar, Nacharam, Hyderabad - 500076. Email: muqeeth@fulcrumio.com. Grievance officer: Abdul Muqeeth, muqeeth@fulcrumio.com.